NBA, PAC-MAN Together at Last for PAC-MAN 40th Anniversary By Wes Davis on December 18, 2020
In celebration of forty years of a big yellow circle eating small white ones, Bandai Namco has announced a partnership with the NBA. The collaboration will include numerous NBA/PAC-MAN integrations, as well as licensed merchandise featuring the two brands. This will be ongoing throughout the 2020-2021 NBA season and the first game content arrives before Christmas.
The first gaming experience to feature this partnership, due at the start of the season on Tuesday, December 22, will come in the form of power-ups and special mazes appearing in the mobile PAC-MAN game on iOS and Android. Yutaka Fuse, the Head of Licensing and Branding at BANDAI NAMCO evidently couldn’t help himself, punning his way through part of the announcement: “As we move into 2021, we will launch a new PAC-MAN initiative with the aim of inspiring our fans to be engaged and stay PAC-TIVE with a variety