Twitter recently announced the demise of its Fleets feature less than a year after it was first introduced last November. The feature will be phased out on 3 August. Nonetheless, Twitter will still make full use of the space at the top of its timeline, given it is a good spot to highlight what is happening now , Ilya Brown, head of product, brand and video ads said. The space will be replaced with its live audio chat rooms Spaces.
Fleets was launched with the aim of sharing momentary thoughts and help start conversations, sticking around only for 24 hours. The company had initially received positive engagements through its tests in Brazil, Italy, India and South Korea and brands such as Shopee Malaysia have used it. It was created as a rival of Instagram Stories and Facebook Stories, which were both launched in 2016 and 2017 respectively to compete with Snapchat s Stories feature.
Details 28 June 2021
Google recently gave advertisers and clients some time to breathe when it recently announced the delay on the phasing out of third-party cookies to mid-2023. The company explained that it has become clear that more time is needed across the ecosystem to get this right . Third-party cookies were initially planned to be phased out by 2022, and Google also touted earlier this year that its Federated Learning of Cohorts proposal can offer an effective replacement signal for third-party cookies.
Several adtech players told
MARKETING-INTERACTIVE last week that instead of waiting for Google to make the next move, there should be active industry and regulatory management beginning now for the next two years. They also reiterated the importance of building first-party data and contextual targeting. This time round,