With its lineage stemming from the Ken Haruta <strong>West Coast Trend Show</strong> and Gerry Murtagh’s <strong>CALA</strong> brand, the <strong>CALA Men’s Trend Show</strong> made its debut Aug. 15–17 at the <strong>Marriott Hotel and Spa </strong>in Newport Beach, Calif. Though the show was still wrapping on Aug. 17, Haruta was already reveling in the success of this launch and looking toward the future.
The latest partnership to hit the trade-show floor is the <strong>CALA Men’s Trend Show</strong>, a project announced by founder Ken Haruta of the <strong>West Coast Trend</strong> <strong>Show</strong> and founder Gerry Murtagh of <strong>CALA</strong>.
Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, <strong>Zoom</strong> meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time.
TRADE SHOWS By Andrew Asch | Thursday, March 4, 2021
The novelty of doing a live show attracted some first-time exhibitors including Gil Gomez of the Black Circle Agency.
After almost a year of the COVID-19 pandemic, the in-person trade-show format is coming back to life. Last month, in-person trade shows were produced in Orlando, Fla., and at the
Dallas Market Center in Dallas. Over Presidents Day weekend, an in-person trade show took place near the
Los Angeles International Airport as COVID-19 cases had dipped in Los Angeles County, an area where numbers of COVID-19 cases had been high for much of the past year.