“Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.’” – Ken Haemer, an expert in presentation design For those who are regular readers of these articles, it is no secret to you how I feel
“It takes a lot of work to breathe life into an idea. Creating an interesting presentation requires a more thoughtful process than throwing together the blather that we’ve come to call a presentation today. Spending energy to understand the audience and carefully crafting a message that resonates with them