TikTok Is Donating €5 Million to German Cultural Institutions That Pledge to Create Diverse and Inclusive Content on the Platform
The social-media platform is offering 50 grants.
Photo: Lionel Bonaventure/ AFP via Getty Images.
TikTok is offering 50 German cultural institutions a total of €5 million ($6 million) or €10,000 ($12,000) each to ramp up engagement on the social-media app and promote diversity-focused content.
Museums, theaters, publishing houses, and art galleries all of which have been closed since November are among those invited to apply (by April 11) for the new grant. Institutions do not currently need to use TikTok to be eligible, but they must propose plans to create eight videos per month for a period of six months, all with an emphasis on diversity and inclusion.
Felton Kizer for DADDYPhotography by Felton Kizer, courtesy of DADDY
CL Mayers meets Kemi Fatoba and Joe Von Hutch, the founders of Berlin-based, Black-owned and inclusive publication DADDY
February 03, 2021
“Everyone has this idea of Berlin being this super progressive, forward-thinking bubble and there are those bubbles, but then there’s also the reality check,” Kemi Fatoba,
DADDY’s co-founder, begins. “There is a lot of casual sexism, racism and homophobia coming from people of all ages, but I was particularly shocked to see it coming from young people. That is how the idea of starting
DADDY formed.” Between co-workers who would casually throw around racial slurs, to progressive left-leaning groups who love their cultured neighbourhoods yet chastise the people of colour who make it so, there was a glaring disparity between the expectation and the reality of Berlin.