Former FALCON CEO Kelvin Koo joins ADK Connect Singapore Details 15 January 2021
Former CEO of advertising agency FALCON, Kelvin Koo, has joined ADK Connect Singapore as managing director. In his new role, Koo (pictured) will be responsible for the growth strategy of the agency s Singapore office, developing new offerings in consulting and digital solutions focused on direct-to-consumer.
To achieve this, the agency will tap on Koo s expertise and experience to integrate its offerings across creative and production, performance media, data analytics, social, content and lifecycle automation. According to to Koo, the goal is for the agency to offer solutions that connect marketing performance and customer experiences to business results.