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Should Mattel create a Truck Driver Barbie? Trucking industry pitches new job for iconic toy

A truck driver Barbie petition is gathering attention and raising awareness of the gender diversity gap in the trucking industry.

United statesTaylor swiftNzia prattKelly mcgurkDanielle banschUs airTrucking index

Truck Driver Barbie Could Lead Girls Into Trucking Jobs

A driver recruiting firm's campaign, "Barbies in Trucking," to showcase inclusion for women in trucking, and urges Mattel to give the doll a job driving a truck

United statesKelly mcgurkUs airTruck driverTruck driver barbieRevenue marketing

Put Barbie in a truck

TransForce launches “Barbies in Trucking” campaign that calls for Mattel to introduce a Truck Driver Barbie to the Barbie career lineup.

United statesKelly mcgurkTruck driverTruck driver barbie

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