As noted in the Hilton 2022 Trends Report, travelers will gather in large numbers at outdoor sites this year, thanks to guests' focus on mental and physical health.
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Coronavirus cases may be on the rise, but Hilton is still looking to a future when people will once again meet in person to some degree, anyway.
Hilton launched a hybrid meeting and events strategy Monday aimed at enabling event planners to book meetings at a hotel while also allowing people to tune in virtually from other locations. The program, called Hilton EventReady Hybrid Solutions, builds on its heightened health and safety protocols around events previously announced last summer.
It may seem like an odd time to launch any type of product tied to people meeting in person. New coronavirus case counts are soaring around the world, and an even more contagious strain of the virus has been reported in the UK and several U.S. states.