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Kelly Arbaugh, a 58-year-old executive assistant for a wealth management firm outside of Philadelphia, was tired of paying $300 a month for internet and cable TV service and this year became one of the thousands of U.S. households that cut the pay-TV cord each month.
But breaking up with your favorite channels is hard to do, so Arbaugh turned to Google for help. “I asked, ‘How can I get the Hallmark Channel and UPtv without cable?’”
The search turned up Frndly TV, a Denver-based streaming service that offers a modest number of channels including her favorites starting at $5.99 a month. The name conveyed what Arbaugh was looking for: an inexpensive subscription with “family-friendly” programming that will never earn Emmy nominations or raves from TV critics but soothes her after a long day.