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What is the true value of the Super Bowl for snack producers?

Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences and NPD. It also means many more billions earned in sales.

A Look At Three Of My Favorite Super Bowl Spots

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