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Raheem Akingbolu A former President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Kelechi Nwosu has predicted a more declining future for the Integrated Marketing Communications (IMC) industry, if the practitioners fail to yield to the wise counsel of experts on the need for agencies to collaborate amidst striking global advertising fortune. Speaking at a forum organised by journalists in Lagos, titled: ‘Partnerships: The future of Building Vibrant IMC Ecosystem,” he charged stakeholders to collaborate at different levels in order to grow the burgeoning Nigerian advertising market. He reiterated that the IMC space has become more complex and therefore requires collaboration and partnerships for economic productivity.

Kelechi nwosuRaheem akingboluMarketing communicationsAssociation of advertising agencies nigeriaAdvertising agenciesIntegrated marketing communicationsBuilding vibrantகேளேச்சி நுவோசுசந்தைப்படுத்தல் தகவல்தொடர்புகள்ஒருங்கிணைந்த சந்தைப்படுத்தல் தகவல்தொடர்புகள்