The Guardian managed to increase its revenue despite the pandemic
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The Guardian Media Group (GMG) has announced statutory results for the 12 months to March 28 2021, a year where its revenue model was put under severe strain during a historic push to profit. Nonetheless, the growth in subscriptions and support proved to see it through the tumultuous period.
T
he results
Record readership for the year ending March 28 was at more than 2 billion unique browsers. This mustered almost 20bn page views.
It says its primary financial measure is reduced adjusted net operating cash outflow. This isn’t unusual for a business striving to reduce costs and hit profit. The outflow moved from £29m to £15.6m – effectively halved.
Guardian Media Group plc (GMG) publishes 2020/21 statutory financial results
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