When you’re talking real estate, you’re talking land. Sure, houses are nice and sometimes eye-catching; sometimes the stuff of which covetousness and bitter envy is made; sometimes doing little more than providing basic shelter. But the money’s in the land. Burn down a house, or knock it over and you’ve still got the property on which to rebuild.
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And, when you’re talking land, you’re talking location. It’s why you maybe can’t afford to buy an extraordinarily rare vacant lot in Naples, but you can snap up a plot in the middle of town with little more than your good looks and excellent credit.