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#CES2021: Raising the Bar on Privacy and Trust Online in 2021

Big tech companies need to “raise the bar” on enhancing privacy and trust in their services in 2021. This was the message from a panel discussion at the Consumer Electronics Show (CES) 2021, which included representatives from Google, Twitter and Amazon. This need for greater transparency has emerged as a result of the growing reliance on digital technology to conduct everyday life since the start of the COVID-19 crisis last year. This includes for work purposes and to be able to stay in touch with friends and family, trends that are set to stay in place in the future, at least to some degree. Anne Toth, director of Alexa Trust-Amazon, explained: “We’re seeing more and more cases where people are using our product for very important interactions…those kind of use cases raises the bar on how to be transparent on the privacy controls and the trustworthiness of the product.”

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