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Geelong Bank Announces Innovative TikTok Campaign Targeting Financial Education for Gen Z

Melbourne, Australia (Newsfile Corp. - August 22, 2023) - Geelong Bank, a single-branch, customer-owned bank, announced a new and innovative digital campaign on TikTok to engage Gen Z through financial education.Vivien Allen, CEO of Geelong Bank, elaborated on this strategic move: "We've discovered TikTok as more than an entertainment platform; it's an opportunity to reach younger members and bridge financial knowledge gaps. It has already shown potential as a top-of-funnel lead generator."The

Baden Bower: Geelong Bank Announces Innovative TikTok Campaign Targeting Financial Education for Gen Z

Baden Bower: Geelong Bank Announces Innovative TikTok Campaign Targeting Financial Education for Gen Z
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