Meet the Chius - the millionaire plastic surgery moguls who starred in the Netflix reality series Bling Empire - and have funnelled their money into the King s scheme to help couples conceive.
With its range of holistic therapies, the Prince s Foundation Health and Wellbeing Centre has been hailed as a passion project for the Prince of Wales.
Acupuncture, reflexology and hypnotherapy are just some of the treatments on offer at the clinic, which is part of the 2,000-acre estate of Dumfries House, the 18th Century Palladian mansion in Ayrshire saved for the nation and lovingly restored by Prince Charles.
The Wellbeing Centre was dismissed as new age hippy nonsense when it first opened 2019. But no longer.
These days it is known as The Royal NHS by grateful GPs, who have praised it for transforming the lives of more than 200 local patients referred for its pioneering approach to obesity, diabetes and infertility.