Dive Brief:
Food is Gen Z s top spending priority, taking 23% share of their wallet this spring, according to a semiannual report from Piper Sandler assessing teen spending and brand preferences. This figure is up from 21% in the fall of 2020 but down from 25% a year ago.
Food has the greatest share of spending among upper-income male teens age 13 to 19 (23%), according to the survey. It ranks second behind clothing among female teens, who still devote 24% of their spending to food.
The report, which looked at teen snacking and plant-based meat, found a high interest in healthier eating. According to the survey, 54% of teens preferred healthy snacks, and 49% consume or were willing to try plant-based meat.
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BATTLE CREEK, Mich., Dec. 28, 2020 /PRNewswire/ The creator of the nation s favorite breakfast cereals is teaming up with America s No. 1 selling snack cake to transform the beloved childhood treat into Kellogg s
® Little Debbie
® Oatmeal Creme Pies Cereal. Breakfast and creme pie fans alike can now experience the irresistibly iconic treat at their breakfast table just in time for the original Little Debbie snack cake s 60
th anniversary.
New Kellogg’s® Little Debbie® Oatmeal Creme Pies Cereal features oatmeal cookie cereal pieces made with cinnamon, nutmeg and a hint of molasses, just like the taste of Little Debbie Oatmeal Creme Pies.