Asahi Breweries President Kazuo Matsuyama. Alcohol makers are pulling their strong canned products from the market in light of health ministry guidelines on safe alcohol consumption and the global consumer trend away from heavy drinking, and are developing milder and alcohol-free beverages.
In sobering move, booze makers shift to milder beverages | The Asahi Shimbun: Breaking News, Japan News and Analysis
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From Beery to Drafty, drinks with low alcohol on rise in Japan | The Asahi Shimbun: Breaking News, Japan News and Analysis
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Asahi Draft Beer to get second life as Asahi s new flagship product | The Asahi Shimbun: Breaking News, Japan News and Analysis
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March 18, 2021 | 12:06 am Font Size
A RANGE of alcohol-free beer brands
TOKYO His social life severely curtailed by the coronavirus pandemic, Tadasu Masuda found himself embracing the opportunity to take what in Japan are known as “liver rest days” and try out a range of alcohol-free beer brands. They tasted much better than he expected, and while Mr. Masuda is not giving up on regular beer, he’s now committed to the occasional break.
“I want to keep drinking these and make sure my liver gets days off,” said the civil servant who lives in Kobe, western Japan, adding that he has become more health conscious since recently entering middle age.