Heartfelt Pictures and founder Denton Adams, in association with Purpose Work(s), will premiere the social justice anthology film, "00:08:46," on Sunday, August 14, at The Miracle Theater, located at 226 South Market Street in Inglewood.
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Fast forward to 2016, former Black quarterback Colin Kaepernick spearheaded a protest against police brutality and injustice against Black people by kneeling during the national anthem. It sparked controversy and little to no support from the NFL. Instead, Kaepernick was apparently blackballed by team owners who have refused even until this day to hire the Super Bowl quarterback.
The NFL also debuted a commercial called “
Inspire Change” during the Super Bowl broadcast, spotlighting its moves toward social and racial justice over the past nine months:
The ad made no mention of Kaepernick and for many on social media, especially Black Twitter, the overtures to social justice during the Big Game were not convincing: