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Art use for agriculture business is a smart move, recruiting

Candace Krebs The Ag Journal Anything from a pizza box to a grain elevator can be a canvas when businesses and rural communities open their eyes to the creative potential that exists for capitalizing on the talents of local artists to enhance customer loyalty, improve creative problem-solving and contribute to healthier, more vibrant communities. Meredith Badler, deputy director for the Colorado Business Community for the Arts, talked about optimizing the intersection between the arts and business during a recent webinar hosted by Pro15, an advocacy group for Colorado’s northeastern counties. Thinking strategically about how to blend the two spheres feeds tourism and the arts at a time when both have been disproportionately impacted by the pandemic, she said.

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