and i live in an area with lots of streams and rivers and a few clubs. other than talking to the shops and services, how do i assess the area to identify if there is a large enough market? get out there and research and research and research. get out there and find as many enthusiasts as you can. make them your friends and start building up ahead of time. build-up wherever you can to find those folks and see if they will commit. ask if they will give you money for this. a lot of people dream about it happening, but ask them if they ll give you money to do it. and also you should speak with the kayak association, and whatever association has been related to that industry. they have done a lot of research and he ll be able to get some research there. if he doesn t want to talk to people in his town because he will be seen as a competitor, go to a nearby town, drive 40 miles away, topography is the same, talk to some people there, they ll give you some good feedback and he s not stuck
of streams and rivers and a few clubs. other than talking to the shops and services, how do i assess the area to identify if there is a large enough market? get out there and research and research and research. get out there and find as many enthusiasts as you can. build-up wherever you can to find those folks and see if they will commit. ask if they will give you money for this. and also you should speak with the kayak association, and whatever association has been related to that industry. if he doesn t want to talk to people in his town because he will be seen as a competitor, and drive to another town, 40 miles away, and he will not be stuck in the little town. we are in the internet age and he can put some of his kayak