Tiger Global-backed online brokerage Upstox on Wednesday said it is aiming a customer base of 6-8 million at the end of 2021. This will be almost a 3-4 fold increase from the customer base of over 2 million at the end of December 2020, Upstox said in a statement. Upstox, which was set up in 2009 by Ravi Kumar, Kavitha Subramanian and Shrini Viswanath, said it registered robust growth in terms of number of clients in last two-three years mainly due to migration of millennials to digital-native trading platforms. The increase in the number of active traders is largely fuelled from Tier-II and Tier-III towns with a vast majority being first time investors.
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Why should just boys enjoy the bull run? Females flocking to equities too
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Data available with a few broking firms suggests there has been a substantial rise in the number of women traders and investors in the last one year.
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Some analysts say women traders’ interest can be attributed to the lure of creating an alternative option of earnings while being home.
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NEW DELHI: The Covid-19 pandemic not only made work-from-home a new normal , it has also drawn a lot of homemakers to the stock market. Women investors were seen aggressively rushing towards domestic equities all through the past year.