Marketers will review whether their tie-in efforts were timely enough as the Barbie juggernaut moves on. Picking your moment isn’t always easy – so we asked a bunch of agency experts how to manage it.
LONDON, April 04, 2023 (GLOBE NEWSWIRE) Škoda Global Marketing Communications has appointed FCB as their new global creative lead agency partner following a four-way pitch involving three other undisclosed
This week, as part of our Tech Takeover deep dive where we look at everything from AI to web3, we ask agency leaders how they can keep clients away from the siren call of a new gimmick.