USAA urged the public to go beyond words in expressing gratitude to military veterans. November 11 is the anniversary of the end of the First World War, known as Armistice Day in Europe.
Saying "Thank you for your service," after learning that someone served in the military has become commonplace, but many veterans say the phrase has become so rote that it's little more than a reflex statement, like saying "gesundheit" after someone sneezes.