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Correspondent
As the global tourism industry gets pounded by the coronavirus pandemic, a city in Finland is trying to maintain interest online with a series of innovative ideas. There s something for everybody, from chat sessions with local families, to air guitar sessions. All have proved a hit with their Japanese participants.
Officials in Oulu, northern Finland, have been working to promote Japanese inbound tourism. But with travel restrictions in place, they’ve had to come up with other ways to maintain interest.
A recent online event organized by Asahi Travel International in Tokyo saw 15 students chat with Finnish families. One of the key discussion points was how Christmas is celebrated in the country.