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Article by Charles Hayward: The print media, both newspapers and magazines, has significantly reduced coverage of Thoroughbred racing over the last decade. Fortunately, through the efforts of some major tracks and industry organizations such as the Jockey Club and the Breeders’ Cup, there has been a significant increase in national television devoted to the sport, particularly through Fox Sports and NBC. However, the overwhelming emphasis has been led by the support of the major Advanced Deposit Wagering companies, whose focus has properly been on the wagering product.