This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Weight loss apps like Noom and Lifesum have attracted a combined $169 million in VC funding.
As our understanding of BMI evolves, and the conversation around body image changes, they face an uphill battle.
Experts say the apps use the same traditional approach to weight loss, just via digital platforms.
The weight loss industry is in flux.
Collective stress-related eating during the 2020 pandemic might have led to triggering quarantine 15 memes and 42% of US adults reporting unwanted weight gain, but the consumer weight loss industry didn t reap any related benefits.