April 29, 2021 3:44
The University of Technology Sydney (UTS) has launched a new TVC encouraging potential students to ‘invent their next move’, and take up further study.
The campaign builds on last year’s ‘Invent You’ campaign, also developed by Paper Moose after winning the account.
Katie MacIntyre, art director at Paper Moose said: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”
The campaign was an in-house production by the Sydney agency, which showcases the university’s grounds, and invites prospective students to return to in-person learning.
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On Wednesday night at the event center at Muranda Cheese Company in Waterloo, the Seneca County Chamber of Commerce names FingerLakes1.com, Inc. their 2017 Small Business of the Year. Also nominated and recognized were CVDesigns Boutique, Phoebe’s K9 Resort, Seneca Falls Historical Society and Bottomless Brewing.
From left to right: Seneca Chamber Executive Director Jeff Shipley, Kay Irland of the Seneca Falls Historical Society, NYS Senator Pam Helming, FingerLakes1.com, Inc. President Jim Sinicropi, President of the Seneca Chamber Board of Directors Gene Pierce, Congressman Tom Reed’s Policy Director Andrew Wayne, CVDesigns Boutique owner Christine VanDusen and Phoebe’s K9 Resort owner Jamie Hughes.