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Rayni Williams and Dawn McKenna are both high-earning luxury brokers but their success didn’t come about by chance.
Dawn McKenna | Coldwell Banker
Williams and McKenna shared their secrets for success with Inman Connect attendees during a session called “Essentials for Getting Ahead in 2021” moderated by Katie Kossev on Thursday.
McKenna explained that knowing her strengths was crucial to her getting off her feet as a new agent.
“Before I even had my first listing, I hired an assistant,” McKenna said.
With an assistant to focus on things like the website and executing details on the management side of her business, McKenna could focus on what she was good at, like connecting with her clients and staging homes.