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Beyond Snoop Dogg s cereal: Surprising celebrity-led food and drink brands

Snoop Dogg is far from the only celebrity with a food or drink brand. From bourbon to ice cream, these are the most fascinating celeb-led lines you've likely never heard of.

Vikre Distillery s identity celebrates the spirit of Minnesota

Branding agency Smakk was tasked with creating a surreal but charming identity that felt in keeping with the people of Duluth’s unique quirks

SMAKK crafts quirky branding for Vikre, an organic Minnesota distillery

If your eccentric grandma was a hip spirits brand, she might look a little like this. We profile SMAKK's new identity for Minnesota distillery Vikre. .

Vikre Distillery Teams with SMAKK to Create New Brand Identity

Vikre Distillery Teams with SMAKK to Create New Brand Identity
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This skincare brand for pets looks to human wellness trends

Smakk designed Floof’s identity with the “evolved pet parent” in mind, looking to create products similar to what you would see “in the beauty isle”.

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