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Connected TV is a rich area of advertising delivery that once promised online ad addressability with linear TV’s quality and big screen, but between the complexity of buying to the difficulty of creating an unobtrusive advertising break, CTV is tough but is improving, Advertising Week Europe heard.
In a move that the two parties say will further support the advertising industry for kids’ TV, Warner Bros. Discovery UK & Ireland and advertising sales fir.
Sky Media is to represent kids channels Cartoon Network, Boomerang and Cartoonito as part of an expansion of its agreement with Warner Bros. Discovery UK & Ireland. Sky Media will be the exclusive sales house for Spot and On Demand advertising across Sky platforms and will sell sponsorship alongside Warner Bros. Discovery for Brands,…