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The Drinks Business
12 March 2021 By Lucy Shaw
Keen for a slice of the seltzer action, drinks giant Diageo has acquired Texas-based Far West Spirits, maker of the Lone River Ranch Water hard seltzer brand.
As reported by Forbes, the terms of the deal were not revealed, but Lone River’s founder, Katie Beal Brown, has retained a minority stake in the company. “We are excited to bring this vibrant young hard seltzer brand into our growing ready-to-drink portfolio.
Lone River Ranch Water’s founder, Katie Beal Brown
“Lone River captures the magic of Americans’ love for agave flavoured beverages combined with their desire for light, convenient refreshment,” said Debra Crew, president of Diageo North America.