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//]]>// >By Rob Enderle
GTC21, this year s Nvidia GPU Technology Conference, was terrific as always.
The alleged focus was on AI and autonomous cars. But, as I watched presentation after presentation from folks out of the entertainment industry, I realized that if you started putting some of these various elements together, they effectively predicted the end of movies as stand-alone, costly entertainment.
Instead, they were forecasting the emergence of movies as a linear, highly-automated process beginning with the idea, transitioning through books and games, and eventually becoming custom entertainment that could be different for everyone watching individually or in small groups. I think theaters will make less and less sense as we transition into this blended mixed reality, AI-driven, virtual movie future.
Apr 19, 2021 4:00 AM PT
GTC21, this year s Nvidia GPU Technology Conference, was terrific as always.
The alleged focus was on AI and autonomous cars. But, as I watched presentation after presentation from folks out of the entertainment industry, I realized that if you started putting some of these various elements together, they effectively predicted the end of movies as stand-alone, costly entertainment.
Instead, they were forecasting the emergence of movies as a linear, highly-automated process beginning with the idea, transitioning through books and games, and eventually becoming custom entertainment that could be different for everyone watching individually or in small groups. I think theaters will make less and less sense as we transition into this blended mixed reality, AI-driven, virtual movie future.