Patrón debuts Toast Your Real Ones campaign 16th December, 2020 by Nicola Carruthers
Bacardi-owned Patrón Tequila has released a new Instagram campaign that celebrates transparency, called Toast Your Real Ones.
The videos for the campaign were filmed simultaneously in real time
The new campaign looks at how real people are celebrating during the festive period this year. At the core of the campaign is a video featuring three groups of friends, who are the real friends of filmmakers Luka Wilson, Julia Pitch and Katharina Raven.
The groups, which are located in US cities New York, Atlanta and Los Angeles, are depicted celebrating either virtually, by being physically distanced or living together. Each group is shown consuming Patrón.
@katharinakraven) attended each of the gatherings, simply to capture each celebration. The action, the wardrobe, and the interaction among friends were all unscripted and unrehearsed. Even the music of Atlantan @
troopbrand was captured live and serves as a bed under the video. 2020 has been the year of the reset, a year that has made us reassess who and what we want in our lives, says Adrian Parker, Global Vice President, Marketing for PATRÓN Tequila at Bacardi Global Brands Limited.
It has been a year of great resilience that has enabled us to realize what really matters and recognize the people that have stood by our side. W