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Leo was previously VP of content and branding at Tmall Partner
MRM, a leading data science, technology innovation and creatively-driven relationship marketing agency, today announced that Leo Chu has joined the McCann Worldgroup family, taking on the role as managing director of MRM China. Leo reports jointly to Emily Chang, CEO of McCann Worldgroup China, and also to Kate MacNevin, Global Chairwoman & CEO, MRM.
Leo is an industry veteran, starting off his career with leading agencies like AKQA and W+K, and has held various leadership roles in both digital/e-commerce platforms and brands. Previously VP of content & branding of a leading cross-border Tmall Partner, Leo was responsible for operational transformation across content, influencers and social commerce.
MRM China names Leo Chu managing director Details
MRM China has appointed Leo Chu as managing director.
An industry veteran kicking off his career with leading agencies like AKQA and W&K, Chu held various leadership roles in both digital or e-commerce platforms and brands. Previously vice president of content and branding of a leading cross-border Tmall Partner, Leo was responsible for operational transformation across content, influencers and social commerce.
Prior to that, Chu was managing director of Stadium Goods, vice president of global marketing partnerships at NBA China, and managing director of Tribal DDB. In his new position, he reports jointly to Emily Chang, CEO of McCann Worldgroup China, and Kate MacNevin, global chairwoman and CEO of MRM.
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