March 5 2021, 12:46 pm | BY Ricki Green | 6 Comments
Energy retailer Momentum Energy is helping Victorians put the shocker of 2020 behind them with a positive, fun and joyful new campaign.
In a major break from same-same energy industry marketing, each part of Momentum‘s Get Happy campaign is designed to buoy Victorians’ spirits as they go about their day.
Bus backs lighten the mood of peak hour traffic, 15-second radio ads give a happy spin to everyday sounds, and a number of special builds offer playful experiences for commuters who can now travel across town on Melbourne’s first sequin-clad “Glam Tram” or pass the time watching a gently bubbling lava lamp in a special fit-out tram shelter.