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Examining the pet food market: approaches and alternatives

How has the landscape of the pet food industry evolved in recent years? Kehoe of FMCG Gurus discusses market trends and emerging demands.

FMCG Gurus top trends for 2024

Markets have been shaped by a prevailing theme of uncertainty and worry - war, pandemic, price inflation and growing pressures on food systems - resulting in a sharper consumer focus on protecting their physical and emotional wellbeing.

Synergy Flavours launches concentrated flavour range for protein bars

Synergy Flavours, the provider of taste solutions, has introduced a new range of concentrated flavours specifically designed for protein bars.

Synergy Flavours launches concentrated flavour range for protein bars

Synergy Flavours, the provider of taste solutions, has introduced a new range of concentrated flavours specifically designed for protein bars.

How consumer perceptions on immunity are shaping the industry

According to consumer insights from market researchers FMCG Gurus, 67% of consumers in Europe have plans to improve their immune health.

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