Super Bowl Commercials 2021: New Company Joins List That Won t Air Ads
02/01/21 AT 12:35 PM Head coach Jim Harbaugh and Mr. Peanut interact with shoppers during Planters Shout For Nuts in Culver City, California. Photo: Michael Kovac/Getty Images for Planters
Instead of running an ad for Super Bowl LV, snack maker Planters will be using the $5 million for the commercial to give back to those affected by the coronavirus pandemic and connect with fans.
On Monday, The Kraft Heinz Company announced the plan for Planters and Mr. Peanut to reward acts of kindness across the country. The move comes after the company came across charitable acts throughout the pandemic, including a couple who donated the catering of their canceled wedding to provide Thanksgiving meals to others.
Super Bowl Ads: Why Budweiser And Coke Are Passing On Game
01/25/21 AT 10:53 AM Super Bowl 51 will air on Feb. 5 at 6:30 p.m. EST on Fox. Pictured is the Vince Lombardi Trophy onstage during Super Bowl 51 Opening Night on Jan. 30, 2017 in Houston. Photo: Getty Images
Super Bowl viewers who care more about the commercials than the game itself might be surprised when a staple of the event is missing this year. Budweiser won’t run a Super Bowl advertisement during the Feb. 7 contest between the Kansas City Chiefs and Tampa Bay Buccaneers.
It’s the first time in 37 years that the beer company won’t have a Super Bowl ad. Coke and Pepsi are skipping the NFL game, as well.