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Splash CMO Kate Hammitt On The Evolution Of Event Marketing

Trade shows are important, she says, but there’s much more to events, and better ways to plan and prepare to take advantage of them.

How Marketers Can Use Events To Their Advantage

The published version of Forbes CMO newsletter delivers the latest news for chief marketing officers and other messaging-focused leaders to inboxes every Wednesday.

Splash Releases 2024 Outlook on Events Report, Reveals Event Programming Ignites Revenue Growth

/PRNewswire/ Splash, a global event technology company, today released the findings of its global 2024 Outlook on Events report. More than 1,200 marketers.

New Event Tech Tools for February 2024

New Event Tech Tools for February 2024
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81% of marketing teams would host more events with the right tools

Event marketers are leveraging the everyday event format to cut through the noise of overcrowded and anonymous experiences and reach their audiences more frequently.

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