MIX technology coordinates orders from multiple concepts for off- or on-premise consumption
Ghost kitchen operator Kitchen United last week announced a partnership with a Northern California shopping mall to help restaurant tenants reach off-premise customers via delivery.
At Westfield Valley Fair in Santa Clara, Calif., Kitchen United has also installed a system of pickup lockers throughout the mall the largest retail destination in Northern California that allows the restaurants to deliver food closer to the approximately 8,500 mall workers scattered throughout the space.
Key to the implementation of the partnership is the deployment of Kitchen United’s MIX technology, which will allow customers to combine menu items from multiple restaurants into a single order. The technology has undergone considerable testing at Kitchen United’s other locations, said Atul Sood, chief business officer at Pasadena, Calif.-based Kitchen United.