/PRNewswire/ Today, Contend, the LA-based innovation-led content studio, and internet sensation Miss Excel are launching a blockchain-backed education.
why do you think that is so? it really depends on the person i think too. i have seen people across the different age groups. i do think that the younger generations were exposed to social media at a much earlier age, so it is something that is super familiar to them. i forget what statistic it was built around a very large percentage of young people, gen zers, to be youtube stars or social media stars when they grow up. so, it is something which was not around back in the day and it is much more normalised for those younger generations now, but that being said, i have seen people across all ages do incredible things on social media. kat, you mentioned that you started it in 2020, your side hustle, kat, smack in the middle of the pandemic. did the pandemic actually help you in that sense? it did in the sense that it helped me shake me off the path that i was currently on. i was a business consultant, travelling every week. for 3.5 years straight, i was travelling every monday, pop on a
to look up and to be, is this what i want to do with my life? is this lighting me up right now? i had a good time doing it but it really was not fulfilling me from a creative perspective. so, when i stopped travelling due to the pandemic, i was back in my bedroom of my parents house and working my dayjob in my little room and i was, got some time to think here and that is where i started kind of thinking of different side hustle ideas and things i could create because i also had more time on my hands travelling took up a big chunk of my week. 0k, kat, i don t ask many people this but i have got you in front of me and i am going to have to ask you how much money do you make doing this? so, this past year, we did over $2 million. shut the front door! no! it s been. ian i ve said it to you before, we re in the wrong job! the company made $2 million doing excel spreadsheet lessons, if you will? yeah.
you don t make the income from the tiktok platform, do you? no. you use it to link to other sites? so, a few months in, i had about 100,000 followers across the platforms and i was looking for a way to serve people on a deeper level because the free content was short and cute and quick and people were learning from it but a lot of them wanted more of a full course experience, so i built out the most fun, entertaining excel course i could possibly imagine and started selling that in november 2020. and then, a couple of months later, it was actually bringing in more passive income than my dayjob was every month. so at that point i was, like, the dayjob is getting a0 hours, the side hustle is getting ten hours, maybe i need to re prioritise. so i ended up leaving my day job injanuary 2021 and then, i built out nine more courses across the microsoft office suite, google sheets, a kids course, and started bundling them and selling them together. kat, what kind of time commitment does it ta
wow! but for me, it s not about the money. i look at that number as a testament to how many people i got to help that year. so looking at it, the bigger that number is, the more people were in the courses and the more people were elevating themselves at work every day, showing up more confident, getting promotions and raises and that is the part that lights me up and the business flows along with it. let me end on this what s next, kat, for miss excel? so, i m just looking to really expand the brand globally and it s something that i really want to just be able to create more courses and grow the business and help as many people as i can, so this year, we are tightening up our systems and working to get our courses out there in the world. well, kat, my show is global and you re going to get a lot of eyeballs and i only take 20% commission, so there you go! love it! kat norton, a real pleasure to have you on the show. i don t need to say good