/ Posted on 15 April, 2021 13:37
Japanese resort operator Hoshino Resorts is eyeing the North American market as part of ambitious overseas expansion plans, with the goal of opening a facility on the US mainland within the next five years.
The move follows the successful reopening of the company’s first US property, Surfjack Hotel & Swim Club in Honolulu, Hawaii, in 2020.
Hoshinoya Resorts eyes expansion into US market; Hoshinoya Taketomi Island pictured
Representatives of the 107-year-old company have discussed plans with real estate developers and investors, while looking for a partner with whom to build the facility, according to its CEO Yoshiharu Hoshino. They have also inspected locations. One possibility is Saratoga Springs, a city of about 27,000 people in central New York State. With naturally occurring mineral springs, the site has been popular as a resort for the past 200 years.