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Key data: 75% of Polish consumers perceive sustainability as an important purchasing factor. 25% are indifferent to or skeptical about sustainable fashion. 61% say they have limited their use of single-use packaging. 59% claim to support companies that act in a sustainable manner. 40% claim to buy sustainable apparel. 38% say they intend to buy more secondhand clothes after the pandemic. 66% claim to be willing to pay more for eco-friendly and ethically produced apparel items. Up to 26% would choose an unsustainable option over a sustainable one even at the same price. A 20% increase in price reduces initial demand for sustainable apparel by up to 62%. 20% to 30% of Polish consumers report difficulty in defining what sustainability means.

United statesOktawian zajBoston consulting groupVogue polskaKasia jordan kulczykConsulting groupஒன்றுபட்டது மாநிலங்களில்போஸ்டன் ஆலோசனை குழுவோக் போள்ஸ்கஆலோசனை குழு