Mark Neale, founder of outdoor specialists Mountain Warehouse, said: “Over the past few weeks we have experienced strong sales online, and, more recently, a bounce back from our 250-plus stores in England and Wales which are now open.
“The latest official guidelines which mean that those in tier 2 and tier 3 can only meet outdoors is likely to have contributed to recent sales success, and we have seen an uplift in sales of our cold weather products including winter coats, fleeces and winter boots.
“The week that the tiered system was revealed, the business sold over 100% more fleeces online than the same time last year.”