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Pakistan to Push for GI Registration of 10 Products in Europe

Pakistan to Push for GI Registration of 10 Products in Europe The Ministry of Commerce has approved a list of ten products for Geographical Indication (GI) registration in response to India’s attempt to label Basmati rice as an exclusively Indian brand in the European Union market. These include agro and non-agro products that will become Pakistan’s brands in the international market. The process of GI registration has also started after the cabinet’s approval a month ago. GI is similar to intellectual property rights (IPRs) in a way that when it is assigned to a product originating from a particular country, it brings with it the signature quality and reputation attributable to the place of origin, Commerce Division had explained this to the cabinet in April 2021.

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