The Himachal apple market maintains stability thanks to a government practice preventing low-quality apples from reaching the main market. In contrast, Kashmir faced challenges in implementing a similar strategy. The Market Intervention Scheme (MIS) aimed to utilise lower-grade apples for other sectors but faced obstacles and was discontinued. Recently, a revived MIS could help the apple concentrate industry in Kashmir grow, improving overall apple quality and reducing market dependence on China. Additionally, local juice-making units have the potential to challenge top players in India's fresh apple juice market.