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News Flash: Kartik Iyer appointed Dentsu India COO; Divya Karani promoted to Media CEO, South Asia
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Dentsu India rejigs leadership, elevates Divya Karani & Kartik Iyer
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Dentsu elevates Kartik Iyer to COO, hands Divya Karani additional media biz mandate | Advertising
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Dentsu India elevates Divya Karani to lead Media as CEO
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The pandemic and the resultant lockdowns have impacted every aspect of our lives and behaviours. Digital was embraced in its fullest and e-commerce came into its own with the work-from-home economy. The story in India, one of the worst affected by COVID-19, is no different. With digital shopping becoming a way of life, what is the road ahead for e-commerce brands in the country? In this India Spotlight series, WARC India Editor Biprorshee Das asks if the time is right for e-commerce brands in India to capitalise on a crisis and leapfrog to the next level.
This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India. Read more