There’s a lot of content available to consumers that is vying for their attention. Brands are finding it difficult to leave a deeper mark on the consumers’ minds with plain vanilla advertising. The mode of brand storytelling has evolved from 30 seconders and one-minute advertisements to creating owned media platforms and content to form an association with the consumer which
Wavemaker, the media partners for Netflix India, has created first-of-its-kind musical association for the launch of the most awaited season 4 of Stranger Things. Wavemaker brought together an industry first musical association with the music maestro