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H&M CEO Helena Helmersson has stepped down to give way to its new boss Daniel Erver. H&M has announced the unexpected resignation of CEO Helena Helmersson amid the Swedish fashion retailer's lackluster sales and share performance against the fast-growing Chinese online store Shein.
H&M s leadership change has come after the company admitted that sales for December and January - the key Holiday season - fell by 4% compared with the prior year.