Someone used AI to create a whole new song featuring Drake and The Weeknd. But because the singers never sang the song, artists and music label are worried, how AI voice modulation and AI-generated songs can disrupt the industry.
Universal Music Group — the music company representing superstars including Sting, The Weeknd, Nicki Minaj and Ariana Grande — has a new Goliath to contend with: artificial intelligence.
Victor Burnett, Karl Fowlkes and Tristan Ahumada discuss how they’ve worked through challenges, changes they would have made based on what they know now, and considering potential new additions both staff and talent to the company.